FOCUS OF THE COURSE:
This course delves deep into the key principles, strategies, and best practices essential for successful new product development. Participants will gain insights into ideation, market research, prototyping, testing, and launching, ensuring a comprehensive understanding of the entire product lifecycle.
OBJECTIVES:
- Understand the stages of new product development.
- Learn effective ideation techniques and innovation strategies.
- Master market research methods to identify customer needs and preferences.
- Develop skills in prototyping, testing, and refining products.
- Explore successful product launch strategies and post-launch evaluation.
TRAINING METHODOLOGY:
Our training methodology combines engaging lectures, interactive workshops, real-world case studies, group discussions, and hands-on activities. Participants will have the opportunity to work on practical projects, fostering a deep understanding of the concepts presented.
ORGANIZATIONAL IMPACT:
- Enhanced product development processes leading to more competitive and innovative products.
- Improved cross-functional collaboration and communication among teams.
- Increased efficiency in project management and resource utilization.
- Strengthened market positioning and increased revenue streams.
PERSONAL IMPACT:
- Expanded knowledge and skills in new product development.
- Improved problem-solving abilities and creative thinking.
- Enhanced decision-making skills based on market analysis and consumer insights.
- Boosted confidence in leading and contributing to product development initiatives.
WHO SHOULD ATTEND?
This course is ideal for product managers, innovation leaders, marketing professionals, entrepreneurs, and anyone involved in the product development process. It is suitable for both beginners seeking foundational knowledge and experienced professionals aiming to refine their skills.
COURSE OUTLINE:
- Introduction to New Product Development
- Ideation and Creativity Techniques
- Market Research and Analysis
- Prototyping and Product Testing
- Product Launch Strategies
- Post-Launch Evaluation and Improvement
DURATION:
2-3 Days. Duration of the training can be customized as per your requirements.
CONTACT US:
For inquiries and registration, please contact us at:
- Email: shakehandwithlife@gmail.com
- Phone: +91-9315132462 / 9468267324
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